Last week at f8, Facebook announced a whole bunch of new features (and had a raging party to celebrate.)
However, missing from the ensuring press love was more context and thinking around the most dangerous new feature: Activity Broadcasting
For background, Activity Broadcasting (as it is today) is exceptionally similar to the failed experiment called Beacon which publicly shared all your data from launch partners such as Netflix.
While, the press loves this (and the many other new features) today – the re-releasing of this feature (in an almost identical manner) demonstrates how Facebook still hasn’t learned the key difference in how people think about and want to use their data.
In the simplest form, this difference is represented in the delta between:
- Tracking, and
- Broadcasting
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