Roku Files S-1

Interesting read for hardware startups.

https://www.sec.gov/Archives/edgar/data/1428439/000119312517275689/d403225ds1.htm

Some highlights:

15.1m active users (increasing each quarter)
3.5 billion hours of content streamed (increasing each quarter)
$11.22 average revenue per user (increasing each quarter)

293m in device revenue in 2016 (15% gross margin)
104m of platform revenue in 2016 (73% gross margin)

269m of device revenue in 2015 (17 gross margin)
49.8m of platform revenue in 2015 (82% gross margin)

$43m negative loss from operations in 2016
$37m negative loss from operations in 2015

Platform revenue is from:

Advertising sales, subscription and transaction revenue share, sales of branded channel buttons on remote controls and licensing arrangements with TV brands and service operators

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adam

I work for True Ventures, an early-stage venture capital fund with offices in Northern Virginia, San Francisco and Palo Alto. We partner with promising entrepreneurs at the earliest stages in the technology market providing hands-on management support to guide our portfolio companies through the challenges of early growth.