Building the Sales and Marketing Machine (Inside Sales 2.0)

Some of the best content from True University focused on building the marketing and sales engine for an enterprise software business.

First, Dave Ewart (VP of Marketing at Loggly) talking about lead generation and funnel management.

Second, Kenny Van Zant (Asana) discussing the Golden Motion (taking leads from marketing to sales)

Third, Lars Nilsson (VP Field Sales at Cloudera) talking about how to structure and sale an inside sales team.

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I work for True Ventures, an early-stage venture capital fund with offices in San Francisco and Palo Alto. We partner with promising entrepreneurs at the earliest stages in the technology market providing hands-on management support to guide our portfolio companies through the challenges of early growth.