On the back of the Apple iPhone 5 Launch last week – both Google and Apple announced numbers about the growth of their platforms.
For Google’s Android Platform (September 2012):
- 1.3m Android Activations per Day (70,000 are tablet)
- 480m Android Install Base
- 500,000 iOS Activations per Day (~188,888 are iPad)
- 410m iOS Install Base (Includes the devices added through June)
Lets be hard and say that only 2/3 of those devices are activated in the United States – that’s still 101,640 new potential customers for your mobile application each day.
If you could capture just 1% of that – you’re seeing 10,164 downloads per day – from potential users who didn’t even exist the day before.
Put in that context – scale in mobile applications becomes an entirely different thing.