What the Mac App Store Means to Me (Or How Apple Taught Me to Pay for Software Again)

Prior to joining True, the last piece of computer software I purchased was The Sims in 2002.  I was 15 years old.

From that point forward, procuring software became a game – a combination of P2P files sharing sites and torrents.  Was it difficult to find working versions of Photoshop and other enterprise apps?  Absolutely.  But it wasn’t that much more of a hassle than going to the store to purchase the boxed version of the product or waiting for the product to ship.

Fast forward to July 2008:  On my laptop, I’m focused on any workaround to not pay for software (life of a college student) – with a combination of Freemium software, free trials, and hacked keycodes found online.  However, my iPhone is a different story – I love free apps – but I can easily justify 99 cents for the Pro Version.

Overtime, those 99 cents apps became gateway drugs to becoming a real-life purchaser of software – $2.99 and $3.99 aren’t that much more than 99 cents.  Most importantly, it’s really easy – one-touch, no payment information, immediate gratification – Apple is making me happy to pay for software again.

Writing this on my iPad, I’m amazed how many $9.99 Apps I was willing to purchase – the entire Apple Life Suite even! – because it was so much simpler than trying to find a workaround.

What does the Mac App Store mean to me (and more importantly Software Developers)?

Customers are willing to pay for software again.  And even more willing to discover new software that they previously didn’t need.

For validation, simply check the numbers coming from Evernote last weekend:

Consider this the start of a renaissance in consumer software – where the mantra is similar to the enterprise .

No longer is it how can we get consumers to pay? But rather, how can we make a consumers’ life easier – because they will definitely pay us for it.

Related Articles:

Published by


I work for True Ventures, an early-stage venture capital fund with offices in San Francisco and Palo Alto. We partner with promising entrepreneurs at the earliest stages in the technology market providing hands-on management support to guide our portfolio companies through the challenges of early growth.