Erin Griffin from Fortune wrote a funny (but true) article about SXSW 2015 this morning.
This is my 5th SXSW Interactive (and even more if you include trips to music) and Erin is totally right – every year is packed with tons of events, panels, and other tom foolery – and there is no way you can catch it all.
Fortunately, at least for me, the magic of the event is something different. Its 3 (or 4) days where you can spend time with friends and colleagues in a safe space consuming amazing food (queso) + music without specific work in mind.
Its the 1 AM werwolf games at the Hilton, its the ad-hoc afternoon get together at Iron Cactus, and night time dancing with friends (new and old.)
In an increasingly connected world (email, text, meerkat, snapchat, etc) – its easier than ever to stay in touch and exchange information. However, that communication still requires a real relationship and being able to spend time with those individuals at least once a year in person in a non-work environment makes the rest of those interactions even more valuable.